I have already analysed music videos of a similar music genre to the track that we intend to make a video for. I will now attempt to analyse in detail a music video of a contrasting nature to what I've already looked at; the following video is First of the Year (Equinox) by American dubstep/electronic artist Skrillex, released in 2011.
The video uses a hybrid narrative and concept structure; beginning with a quiet, cinematic introduction before the soundtrack begins. A man is shown on a bench, alone, in a long coat, watching children playing at a school. Instantly, the video plays to a redundant paedophile stereotype; showing a very general, expected and typically understood appearance of a potential criminal. The camera tilts upwards showing that he holds a sweet, and his cold facial emotion is accompanied by a dull wind sound in the background.
The shot then moves to a camera facing downwards at the ground as a young girl skips into shot. She is shown alone and therefore represented as quite vulnerable; she skips while the man walks calmly, show middle of frame and at face level to show his hard, determined facial expression. As the soundtrack slows before the first drop the camera moves to show the sun disappearing behind a disused warehouse building, with the two introduced characters walking underground. At this point it could be interpreted that there is a shift in power as the girl who skips down the stairs seems more confident than the man, or simply that the man is checking for other people following them.
The video does follow some of Goodwin's theory ideas. As the music approaches the drop there is a relationship between the only lyric in the song, "call 911 now", which is shown in the video by the girl with the telephone. The redundancy of the girl being in trouble is then contrasted completely; the video shifts into a concept where the man is being preternaturally attacked, and it is then he who is in trouble.
The editing reflects the pace and structure of the music with repeated, jaggy, jump cuts.
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