What have you learned from your audience feedback?
Audience feedback has come in useful throughout the project. Notably, receiving ideas on how to go forward with production, getting ideas from a target audience is a very good way of knowing how to address the audience and materialise a product that appeals to them, whilst also sufficiently promoting the band and their image.
Methods of getting audience feedback varied. Our primary approach of getting feedback was with our pitch; in presenting our idea and concepts to members of our audience and asking questions related to the continuation of the project.
I created a Facebook group in order to gain ideas concerning what people liked and what could have been improved with my print work. My audience also helped choose the typeface I was going to use on the magazine advert and digipak, this involved me posting an image of all the font options in my Facebook group, then receiving comments and/or votes for the font that looked best, best represented the band and promoted them appropriately, and which best represented or created a band image or visual style .
Mid-way through the process we toyed with the idea of changing our original idea of running a narrative video to a performance type video and our focus groups with members of our target audience really influenced our eventual decision to go ahead with our performance cut.
In creating our own Facebook groups and choosing people for our audience feedback sessions we were able to accurately represent the groups which we would expect to watch and enjoy our video, or at least people that we would like the video to appeal to. We ensured that our audience feedback was effective by receiving responses which were not simple one word, yes or no answers. We asked detailed questions which we received, for the majority, detailed responses to. These details really helped us to conceptualize, produce, and adjust our products accordingly.
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