Q - February 2012
This advert is from the February 2012 issue of Q magazine and covers a full page on the rear cover. This is an advert for UK indie rock band the Maccabees' new album, Given to the Wild.
The image featuring so prominently is deceptively simplistic, showing an outdoor environment; acting as a prelude to the album which the advert is ultimately trying to sell. It is possible to interpret that the fire that burns the grass in the field alludes or connotes the 'wild' term used in the name of the album.
The album art is displayed fully in this advert, using contrasting colours of blue and orange, the difference between the sky and the fire. The typefaces used also contrast; with the Maccabees' logo shown at the top-centre of the page with a bold, white, sans serif typeface. Dissimilarly, the typeface used to show the name of the album and its release date, followed by a single short quote from NME magazine's review is a serif one, using regular width letters and italicised; used to highlight once again the contrast shown in the advert's palette and connote their indie rock style of music.
The small brick structure could reference something being given to or from the fire; a new life (a possible nod to a phoenix metaphor), but overall this can give a sense that the band is bringing out something new or a change from their usual style.
The Little Willies - For the Good Times
Q - February 2012
Released in January 2012, For the Good Times is the second studio album from American rock and country band the Little Willies. The album features solely covered songs by American artists, including Dolly Parton, Johnny Cash and appropriately to the band's moniker, Willie Nelson.
The band is featured on the face of the advert and Norah Jones who fronts the band is dressed in gold and lies across the four other members of the band. The differences in attire and the colours may connote a difference between the band members and musical styles.
Goldfrapp - The SinglesQ - March 2012
The magazine advert for Goldfrapp's The Singles has a somewhat entropic sense to it. The centre image features vocalist Alison Goldfrapp surrounded by various objects or scenes which may allude to themes that feature in their music.
Goldfrapp's musical style is considered to be electronic but the band has delved into various genres of music, such as glam rock, folk, ambient and synthpop. The range of images surrounding the centre image may connote this range and their music is characterized by uses of animals to describe human emotions. The masthead of the magazine advert is dominated by the band's logo and new album release title.
The variety of images surrounding the vocalist in the centre circular image may serve to compile every theme of songs that feature in the album.
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