Filming Update

Over the last two weeks we have successfully carried out several hours of filming for our eventual music video.

We have filmed the vast majority of scenes from the storyboards at the locations detailed in a previous blog post that were drawn up prior to this and are now set to start the editing process.

We have completed a focus group, the recorded footage of which shall be posted on the blog very soon. During this focus group and in group discussions which followed we have seriously considered changing course from a narrative music video to a more performance-based video sequence, though many elements of the idea will be carried forward; most notably costume.

Time Management #3

This is our working time management document for February 2012.

We aim to follow the work flow indicated by the dates on the calendar however this isn't always possible and some tasks may appear repeated from previous months as they didn't get done.

This month we had half term, and since we were not in college we had a week to organize a filming evening where we could meet up.

These are our previous timesheets:

December 2011

January 2012

Filming - Risk Assessment

Before we start filming our music video we must establish a risk assessment which will help us identify and prevent risks to safety or security.

Filming - Locations

We chose to film our performance element of the music video in the college’s drama studio. Here we had access to a large room with dismountable stage if we wanted to use it, a light set up which allowed us to alter the light of the room for different parts of the music.

We maintained used of our costumes and recorded a large performance video sequence on the stage. We were able to use a set of drums and a microphone owned by the college as well as a group member's (Sam) guitars. 

In addition to the performance element other scenes from our narrative plan have been filmed in a variety of locations around Ludlow. These locations are pinpointed on the map below:

Filming - When?

So we can manage our time better around the other tasks as well as filming our music video, we have created a spreadsheet to show when the best times would be to meet up in our chosen locations and film.

The following timetable shows 90 minute slots during our college day with a gap from 12pm-1pm for lunch. Time spent filming or working on the music video out of college hours isn't shown on the following table.

Red blocks indicate the group member is busy in other college lessons, blue blocks denote their free time and the green blocks show the media lesson where we will spend time able to work collaboratively on the music video, this will include filming, editing, et cetera.

Filming - Costumes

The concept that had been decided upon was that of a story featuring three young men who act and dress socially awkwardly, behave in an arrogantly misdirected manner, with their actions not seen as acceptable and sociable to anybody else other than themselves.

These three guys will be wearing the following outfit:

- Vibrantly coloured/"Hawaiian" shirts
- Denim 3/4 lengths or shorts
- Pulled up, colourful socks
- Casual shoes
- Rayban-style retro sunglasses

This is Jake Vaughan and William Lloyd (L-R) modelling the chosen costume (coats not included)

Storyboard

This is a video timed to the track we are going to use that intends to show the sequence of clips.

Magazine Adverts Analysis

The Maccabees - Given to the Wind
Q - February 2012

This advert is from the February 2012 issue of Q magazine and covers a full page on the rear cover. This is an advert for UK indie rock band the Maccabees' new album, Given to the Wild.

The image featuring so prominently is deceptively simplistic, showing an outdoor environment; acting as a prelude to the album which the advert is ultimately trying to sell. It is possible to interpret that the fire that burns the grass in the field alludes or connotes the 'wild' term used in the name of the album.

The album art is displayed fully in this advert, using contrasting colours of blue and orange, the difference between the sky and the fire. The typefaces used also contrast; with the Maccabees' logo shown at the top-centre of the page with a bold, white, sans serif typeface. Dissimilarly, the typeface used to show the name of the album and its release date, followed by a single short quote from NME magazine's review is a serif one, using regular width letters and italicised; used to highlight once again the contrast shown in the advert's palette and connote their indie rock style of music.

The small brick structure could reference something being given to or from the fire; a new life (a possible nod to a phoenix metaphor), but overall this can give a sense that the band is bringing out something new or a change from their usual style.


The Little Willies - For the Good Times
Q - February 2012

Released in January 2012, For the Good Times is the second studio album from American rock and country band the Little Willies. The album features solely covered songs by American artists, including Dolly Parton, Johnny Cash and appropriately to the band's moniker, Willie Nelson.

The band is featured on the face of the advert and Norah Jones who fronts the band is dressed in gold and lies across the four other members of the band. The differences in attire and the colours may connote a difference between the band members and musical styles.





Goldfrapp - The Singles
Q - March 2012


The magazine advert for Goldfrapp's The Singles has a somewhat entropic sense to it. The centre image features vocalist Alison Goldfrapp surrounded by various objects or scenes which may allude to themes that feature in their music.

Goldfrapp's musical style is considered to be electronic but the band has delved into various genres of music, such as glam rock, folk, ambient and synthpop. The range of images surrounding the centre image may connote this range and their music is characterized by uses of animals to describe human emotions. The masthead of the magazine advert is dominated by the band's logo and new album release title.

The variety of images surrounding the vocalist in the centre circular image may serve to compile every theme of songs that feature in the album.