Time Management #4

This is our time management document for March 2012.

Here is the original document and plan for the month.

During editing, it became apparent that our narrative edit wasn't of quality (as mentioned a while back) so we altered the video to a performance edit.

This required further filming and was therefore a set back. The adapated time management blocks compared to the original are shown here in yellow:

Typefaces

A typeface is a set of text and symbols which form a consistent design. Each typeface has its own way of visually representing characters and this representation can provoke different labels to items upon which the typeface is presented. Typefaces are similar to but not strictly identical to fonts.

These are some typefaces that I have previewed using dafont.com for potential use in my digipak and on my magazine advert. I chose to consider using these typefaces as I thought they best represented the genre of the band we are aiming to promote.

Each typeface is listed with its name and a sample of text, the name of the band. To help me decide which typeface to use on my digipak and magazine advert I will conduct some audience feedback.

Digipak Layout and Dimensions

This is the layout and intended dimensions of the digipak that I will be working on shortly. 

Each pane is a 120mm x 120mm square with the spine (print bleed considered) at 120mm length x 6.35mm width. 

I will place the DVD into a sleeve rather than a typical plastic DVD holder. This sleeve will have the same dimensions as the other panes; though the elliptical-shape placed above it to form the sleeve will be 5mm shorter in width to accommodate room to easily remove and replace the DVD. 

R&D Digipak Analysis: Black Keys - El Camino

This is the digipak release of El Camino, the seventh studio album release from American rock duo the Black Keys. It was released in December 2011.

The digipak is an eight pane (inc. reverse), with each pane carrying an image of a car, mainly large utility vehicles. The cover image is eponymous in that it displays the car (a Plymouth Grand Voyager) that the Black Keys first toured in.

The design, in its simplicity is fairly entropic. The design doesn't give a broad idea of the band's style but at the same time alludes to a sense of travel, road trips, the classic example of touring as a group, being on the road for days and not living a life of luxury before it all came good. This idea also became the centre point of the music video for the band's release of Gold On The Ceiling which was taken from this album. The preceeding magazine article to promote this album featured the very same vehicle on the cover, in the style of a faux newspaper ad, accompanied online by a parody commercial advertising the Black Keys' old tour van.

The disc is a bright turquoise colour with tracklisting, album title and band name and record label clearly displayed. Common conventions of digipaks are present despite the design being quite unique. Only in the inner sleeve is there a small booklet giving information about the album and the band, which all add up to create a fairly unique-to-the-Keys design. The rear pane shows the tracklisting, bar code and further information which you would usually find on album covers/similar digipaks.

 

Final Cut

This is the finished, final cut of our music video.

Filming - Rough Cut

We have completed a first rough cut of our final performance-cut video:




We have carried out a focus group to tell us what they thought of the video.



We were told that our performance cut video was overall of a good quality and matched the target audience well. Our group said they would've perhaps liked to see some narrative scenes (which we had been working on previously but abandoned; we will reconsider this option.)

Filming - Actors/Crew

This is the crew for our upcoming music video. The three actors with performing roles in the music video and the cameraman who has sourced equipment are as follows:

Crew Profiles

View more presentations from rallywill.

Plan B

After a focus group and internal group discussion we have come to the decision to drop the narrative edit. We came to this decision as we felt that the storyboard didn't give a sufficient storyline and the resultant video was lacking in quality; filming and editing a performance video would give us an overall better-looking product.

We will continue our project by filming more footage by returning to our college studio to film performance-video clips which will show each member of the band individually and then other clips to show the group on stage together.